MISSION: DEBUT NEW PRODUCTS THROUGH BRANDED STORYTELLING

To promote the launch of the EOS 5DS and EOS 5DS R cameras, Canon utilized award-winning Getty Images photographer Adam Pretty to capture a visual narrative of its new equipment in action.

FULL-SERVICE PRODUCTION

Canon commissioned STUDIO to handle every aspect of the project – including ideation, location scouting, storyboarding, casting, post-production, and everything in between. Shot over five days in multiple locations—including drone & underwater—our team followed Adam as he put the Canon equipment through its paces.

SERVICES

Full-Service Production • Talent Integration • Corporate Commercial Assignment