MISSION: CREATE EXCLUSIVE, BUZZWORTHY CONTENT

Seeking to expand reach and develop partnerships within the international film community, BuzzFeed joined forces with Getty Images at the Toronto International Film Festival—using a turnkey solution to create content that would be shared across owned and talent channels.

TALENT INTEGRATION

In a co-branded portrait studio themed after iconic 1940s photographer George Hurrell, Getty Images photographer Maarten de Boer captured exclusive Hollywood glamor shots for BuzzFeed to share across its platforms. STUDIO integrated top talent including George Clooney, Priyanka Chopra, Idris Elba, Evan Rachel Wood, Margot Robbie, and more into the library of celebrity portraits BuzzFeed shared.

SERVICES

Social-First Content • Full-Service Production • Talent Integration • Media Partnership • Portrait Studio • Worldwide Distribution